Ad Grants on easy mode.

Turn Google's $10,000/month in free ads into real donors and impact — without hiring an agency.

Start Your Free Trial
Ad Grants Pilot Campaign Builder
Conversions
611
Free Ad Spend
$3,142
Clicks
773
CTR
12%
Impressions
6,436
Trusted by nonprofit marketers and agencies
Measurable Digital Impact

Real Results for Real Nonprofits

See what nonprofits are achieving with Google Ad Grants and Ad Grants Pilot.

$1,300
/month average
Average Revenue Generated

Generated by nonprofits from Google Ad Grants per industry benchmarks.

4,000
clicks/month average
Average Monthly Clicks

Driven by Google Ad Grants campaigns for nonprofits worldwide.

Get the most from your $10K in free search ads with expert guidance and optimization.

Start Your Free Trial
How It Works

Launch Ad Grants in Minutes, Not Months

Everything you need to get your $10K/month in free Google ads up and running — fast.

Plug and Play

Your first search campaigns are built by the time you login. Connect your Ad Grants account and launch!

AI-Powered Campaign Builder

Drop in a landing page or keyword idea to build an Ad Group in seconds.

Conversion Tracking Setup

One-click conversion tracking setup in Google Analytics to optimize Ad Grants performance.

Built-In Ad Grants Compliance

Campaigns are built within Ad Grants rules and restrictions automatically.

Customer Success Team

Meet with our customer success team for easy onboarding and ongoing support.

Automated Email Reporting

Receive plain-English emails summarizing your Ad Grants performance as often as you like.

Risk-Free 30-Day Trial

Launch and monitor your first campaigns for free — no credit card required.

No Long-Term Commitments

Cancel at any time. No contracts, no hidden fees.

Customer Story

From zero to maximum grant spend in 4 months

See how Children's Surgery International built a Google Ad Grants program from scratch — and now consistently hits the daily spend limit.

$328/day
Daily Grant Spend
8.74%
Click-Through Rate
100%
Optimization Score
412
Total Clicks
Read the full case study →
"
Ad Grants Pilot's software and customer success team were critical for helping our small team get started with Ad Grants, maxing out our spend, and bringing in donations within just 4 months.
Veronika Skorich
Communications & Development Manager
Children's Surgery International
Pricing

Plans

Choose the plan that fits your type of organization.

Individual Nonprofits
$199
per month
  • AI-Powered Campaign Builder
  • Conversion Tracking Setup
  • Automated Email Reporting
  • Customer Success Team
Start Your Free Trial
Nonprofit Networks and Affiliates
Volume Pricing for Networks with 10+ EINs
  • Unlock Millions in Media Spend
  • Volume Pricing Discounts
  • Unified Network Performance Dashboard
  • Priority Network Support
Contact Us
Nonprofit Agency Pricing
Scalable Pricing for Sustainable Growth
  • Accelerate Campaign Buildout
  • Increase Service Margins
  • White-Label Client Reporting
  • Scale Your Ad Grants Practice
Contact Us
Get Started

What Is Google Ad Grants?

Google Ad Grants gives eligible nonprofits in 185 countries $10,000/month in free Google search advertising — that's $120,000 per year to promote your mission. Here's how to get started in three steps.
1
Check Your Eligibility

Confirm your nonprofit meets Google's requirements. Most registered 501(c)(3) organizations in 185 countries qualify.

View Eligibility Requirements
2
Apply for Google for Nonprofits

Get approved for the program that unlocks your free $10K/month ad budget. The application is free and straightforward.

How to Apply
3
Activate Ad Grants

Launch your account and start putting your $10K/month to work — Ad Grants Pilot gets your first campaigns live in minutes.

How to Activate

Already have Ad Grants? Ad Grants Pilot gets your campaigns live in minutes — no agency, no hassle.

Start Your Free Trial
FAQ

FAQ

Google Ad Grants is a program that gives eligible nonprofits $10,000/month in free Google Search ads. To qualify, you must be a registered nonprofit, hold charity status, and have a live website that meets Google's program requirements. Learn more

Yes — in fact, that's exactly who we built it for. Ad Grants Pilot guides you through the setup process and takes care of strategy, keyword research, and weekly optimizations.

Ad Grants Pilot connects directly to your Ad Grants account and:
- Audits campaign performance weekly
- Identifies underperforming keywords or ads
- Recommends and pushes optimizations (like pausing poor performers)
- Sends you a simple weekly summary via email or Slack
Think of it as an AI-powered assistant that works behind the scenes to make sure your campaigns stay healthy.

Not at all. You maintain full access and oversight. The AI only works on your account after you authorize access, and you can choose whether to auto-approve changes or review them first.

We'll help you set up Google Analytics and Google Tag Manager — or handle it for you. Conversion tracking is key to keeping your Ad Grants account active and optimized, and we know exactly how to do it.

Yes. We use secure, encrypted connections to access your account and never share your data. Our system is built on best practices in data privacy, and you can revoke access at any time.

Agencies can charge $500–$2,000/month for Ad Grants management.
Ad Grants Pilot costs $199/month, delivers the essentials automatically, and is trained on 10+ years of agency best practices.
It's not a replacement for strategy consulting — it's your tactical AI co-pilot.

Most users are fully onboarded within 2–3 days. If you already have an Ad Grants account, you can connect in minutes.

Absolutely. The AI handles multiple campaigns, ad groups, and keyword sets — and helps you target by donation intent, event interest, or search behavior.

Yes — there's no long-term contract. Cancel anytime from your dashboard.

We're here for you. Every user gets onboarding support via email and chat, and we'll be expanding live support options as we grow.

What Our Customers Say

Trusted by Nonprofits Worldwide

See what nonprofit organizations are saying about Ad Grants Pilot.

★★★★★

"Ad Grants Pilot addressed some gaps in our keyword targeting, increasing our overall impressions by 35% in the critical month of December."

Alexa Nargi
Hope for Haiti
★★★★★

"Ad Grants Pilot's one-click search campaign creation tool helps us easily add our upcoming concerts to our Ad Grants account, saving us hours of time and hundreds of dollars in agency fees."

Grant Johnson
Bach Society